Clusters Organisations

 JIYO ! Guntur Foods Co-Operative, Andhra Pradesh

Has Skillset:  FOOD

A group of 59 rural Indian women, skilled in traditional culinary arts, have joined forces across class and religion to form a dynamic cluster organization called Guntur Foods Co-op which specializes in sprinkles (ready-to-eat spice mixtures), pickles, spreads and homefoods (sweet and savory snacks) for Jiyo! Food.

Jiyo! Food recipes are derived from traditional knowledge systems taking into account local climate and vegetation and an understanding of the mind and body. Ancient cooking techniques, such as the hand-pounding and dry-roasting of spices, are employed in order to preserve flavour, colour and nutrients.

Initiative Of :  JIYO! Creative & Cultural Industries Pvt. Ltd.

JIYO ! Kalamkari Sangh, Andhra Pradesh

Has Skillset:  Hand Painted Textiles

Once considered heirlooms imbued with magical qualities and indeed the currency of exchange in maritime trade, Indian textiles, hand-painted and block-printed in organic pigments has seen tragic dilution in recent times due to a severe slump in export demand, leading to a severing of generational transmission of the skill with thousands of artisans moving to other occupations; and subsequently even due to government-led revival efforts, sadly unmindful of the richness of original vocabulary or the skill of fine handdrawing- flooding local and urban markets with commercial, bulk applications of a treasured craft. Working with dye-painters of Srikalahasti, JIYO! has built on their knowledge of colour, symbol, technique and material to develop unique prototypes in home accessories and apparel for international markets.

Since its inception in January 2009, the JIYO! Kalamkari Sangha has trained and provided livelihood to over 50 rural women Kalamkari artists from Srikalahasti, in the Chittor district of Andhra Pradesh. These women are now reviving the authentic art of Kalamkari dye-painting for today's markets through the creation of a series of stunning new products for Jiyo! Home and Jiyo! Style.



Srikalahasti, Andhra Pradesh

Initiative Of :  JIYO! Creative & Cultural Industries Pvt. Ltd.

JIYO ! Sujani Jeevika Swavlambi Sehkari Samiti, Bihar

Has Skillset:  Embroidary

A household recycling technique, Sujni embroidery is traditionally used to make quilts by patching together worn out unstitched local garments with patterns of simple running stitch in coloured and white threads, lending the fabric new structure while ornamenting it.In a society driven by mechanization, fast mass-production and ever-changing consumer choices, Sujani embroidery is in danger of losing its inherent richness. Once a thriving and expressive artform, the vast repertoire of embroideries, colours, motifs and symbols has dwindled away with practitioners abandoning their skills for many reasons, including poverty, migration and the escalating costs of raw materials.

Jiyo's Sujani cluster  was set up in May 2008 to organize and train women in the art of Sujani embroidery and to share it with the contemporary markets.The cluster has expanded to include 180 women and girls, and is active in the Sarfuddinpur and Bhusra villages of Muzzafarpur in rural Bihar. The cluster has created a gorgeous line of embroidered shawls and other wearables for Jiyo! called The College Fee Collection, with the majority of the proceeds going to fund an education program for girls in the cluster who aspire to continue their studies.

 The Indigo valley design has  won the UNESCO Seal of Excellence award in 2018.

JIYO ! Sikki Gram Sangathan, Bihar

Has Skillset : Natural Fibre innovations

Considered auspicious, Sikki is traditionally woven into ritual objects for marriages and figures of deities for festivals. At no cost to the environment or themselves, the women of Sitamarhi, Bihar, have, for generations, fashioned bio-degradable objects of utility for everyday use from this golden grass, growing wild in their ponds and puddles. However, large-scale clearing of these lands for industrial purposes and for ‘rural development works’ have resulted in the disappearance of this intricate craft legacy compelling villagers to use factoryproduced plastics against their natural instinct. Collaborating with science labs uniquely specialising in synthesising fibres, JIYO! has developed an exclusive range of furniture, building on the strength, elasticity and myriad weaving techniques of this natural-fibre.

Jiyo's sikki  cluster, Sikki Gram Sangathan, was registered in May 2008, and today comprises over 80 women artisans and dyers from the Madhubani and Sitamarhi districts of Bihar. Working with Jiyo, the cluster has transformed sikki grass growing wild in their local wetlands into a range of functional art for the home, with rich thematic context and eco-friendly beauty.

JIYO ! Sangha Self Supporting Co. Ltd., Bihar

Has Skillset : Hand painting 

The paintings of Madhubani are legends to which the village folk turn to pray in daily ritual, as part of marriage ceremonies or at religious occasions. The JIYO! Maya Series covering seven themes in hand-painted modular wallpaper, is only the beginning of a long sustaining process showcasing the indigenous painting skills from all regions of India in a functional format igniting the imagination of the user with every acquisition, changing from season-to-season.

Active since May 2008, Shilp Sangha, Jiyo's Madhubani painting cluster,  is a cooperative located in Ranti village in Mithila district, Bihar. The cluster has  approximately 340 women Madhubani artists  enrolled ,who have been trained in the art of Madhubani painting. Each week, the women gather to paint at their drawing tables  at Shilp Sangha's Madhubani-covered office, just outside their village to design and develop extraordinary home products using Madhubani painting techniques. 

The women also make other products for the local market for additional income generation. Together, the livelihoods created by Shilp Sangha allows these women to provide for their households in a dignified and sustainable way, while at the same time preserving an important art form for future generations.

Initiative Of :  JIYO! Creative & Cultural Industries Pvt. Ltd.

JIYO ! Baavanbuti Co-Operative Society Ltd., Bihar

[Primary Weavers Swavlambi]

Has Skillset : 


Reverberating with the rhythmic sound of looms, the regions of Nalanda and Gaya or present day Bihar - once ancient Mahaviras (universities) of learning - supported thousands of weavers with their generated revenue, sustaining a major cultural industry. The Bawanbuti sari, perhaps based on the iconic fifty two (52) bootis or miniature motifs woven on its body, was the favoured everyday wear in coarse counts and in finer counts, for special occasions. However today, entire workshops lie abandoned. Whole families of skilled and semi-skilled weavers have turned to rolling biris or local cigarettes or to mass migration in search of daily wages as rent labour. Working for a year with weavers at Khasganj and the neighbouring village of Baswanbigha.

Bavaanbuti weaving is similar to satin-stitch embroidery, except that the shuttle of the loom replaces the embroidery needle; the extra weft replaces the embroidery thread and patterns are directly woven into the structure of the fabric as the weaver continues to weave. This style weaving was revolutionary for its time and marked the beginning of cotton-on-cotton brocade. Jiyo’s Bavaanbuti cluster is reviving Bavaanbuti weaving in unique and modern ways for Jiyo! Style and Jiyo! Home and is giving sustainable livelihood opportunities to local weavers.JIYO! has now put into production four distinct ranges - covering furnishings and wearables, renewing income streams for weavers and beckoning many more to their own forgotten tradition.