WHAT

JIYO ! COLLECTION

Explore a world of stunning innovations presenting age-old craft traditions translated for a contemporary lifestyle. Developed through close partnerships between skilled designers and rural artisans including 1001 hand-woven saris for a new generation, the magic of Madhubani painting transformed into modular wallpaper, Sikki (golden grass) weaving techniques adapted for an exclusive furniture line, painted and perforated leather lights drawing from the imaginative art of shadow puppetry, turned-wood and lacquered automated toys for a new twist on a precious form and culinary samplings that preserve ancient secrets of health and nutrition.

 

JIYO ! NAVRATNA

Jiyo! Navratna (Sanskrit for nine Gems or Products and Services) covers the diverse verticals associated with the creative and cultural industries that are currently taken up by the Foundation. 

 

JIYO SKILLSET 

Supporting weavers so they can weave, instead of rolling bidis to survive. Giving a fresh perspective on the classic art of Madhubani painting. Creating a fund for girls' education from the recycling art of Sujni embroidery. Positioning the sari as a fluid expression of fashion and identity for young Indians. Conceptualizing new scripts for the dramatic performance art of shadow puppetry. Repackaging recipes that connect local vegetation and climate to the well-being of the mind and body.